Standing Together. Standing Stronger.

Every day, we make a difference in the veterinary community. Together, with hospitals and partners, Trupanion is giving back, through a new movement: TruCuddle.

Dollars donated so far.
* Ticker is updated daily on weekdays to reflect software install proceeds. Donations apply to all new hospital software installs initiated via the TruCuddle campaign.

We’re here for YOU.
Every hour.
Every day.

Trupanion is enhancing the lives of veterinary care providers throughout the world through the TruCuddle initiative.

We make a donation each time new hospitals download our one-of-a-kind, free payment solution software when initiated by the TruCuddle campaign.

Help us make a difference today!

Standing Together.  Standing Stronger.

Standing Together. Standing Stronger.

At Trupanion, we recognize the amazing dedication and support the veterinary community provides. We are grateful to work every day and night alongside a profession dedicated to taking care of others. When we stand together, we stand stronger.

Trupanion is proud to introduce TruCuddle, a worldwide movement designed to bring well-deserved joy and support to veterinary professionals. Together, we’ll address important challenges that the veterinary community faces – together for pets, their families, and our profession.

Now through National Veterinary Technician Appreciation Week (October 17-23), we’re leveling up our commitment to support the community with a campaign of love, “TruCuddle,” that will contribute funds that will go directly to non-profit organizations that empower and support veterinary professionals through grants, scholarships, and educational programs.


Ways to Get Involved


$250 for installing our software

For every new hospital that downloads Trupanion’s payment solution software when initiated by the TruCuddle campaign, we will donate $250.

These actions not only help save time, money, and create a better sense of well-being within veterinary practices, but drive real change in the community through donations to our partnering organizations, Not One More Vet (NOMV) and Multicultural Veterinary Medical Association (MCVMA).

Spread the Word

Help spread the word

Share the movement with your community!

Download this social media clip and post to your feed — especially useful on Instagram!

Share Trupanion with your family

Learn more about how Trupanion can help you plan for the unexpected.

We're here for (and we hear) veterinary professionals.

Just like each pair of dog ears, the challenges faced by veterinary professionals are unique. The #EarsToVets campaign aims to increase awareness of these challenges so veterinary teams get the support, recognition, and love they deserve.

WeRateDogs is selling #EarsToVets T-shirts for $25 each. 100% of the proceeds of T-shirts sold between now and October 31 will be donated to the TruCuddle movement.


Our Partners

Multicultural Veterinary Medical Association

The Multicultural Veterinary Medical Association exists to lead veterinary medicine towards the racial and ethnic diversity, equity, and inclusivity that our profession needs to serve a multicultural society. MCVMA is here to provide resources, education, outreach, and support for veterinary professionals.

Not One More Vet

Not One More Vet is here to transform the well-being and status of mental health within the veterinary community by providing education, resources, and support. Resources and support include the world's largest peer-to-peer support group, an educational program providing leadership on wellness, a support grant program for immediate financial support, and an online crisis support system.


We've recently committed to issue over 50,000 shares of stock, which, as of June 14, 2021, was worth over $4.9 million, to MightyVet, a non-profit, industry-wide platform founded to support veterinary professionals in their career and well-being. MightyVet is an online community intended to tackle the issues faced in the veterinary profession that are not prepared for in schools.


Trupanion has partnered with WeRateDogs on their social media campaign #EarstoVets. Made up of millions of pet lovers worldwide, the WeRateDogs community will rally, support, and share photos and videos on social to show they're listening to their veterinarian professionals, not just about medical care, but also to the challenges they're facing.