
Trupanion and Shelters United Partner to Help More Adopted Pets Stay in Their Forever Homes
The alliance embeds pet insurance protection and education into the adoption process, helping to ensure adoptions last a lifetime.
By Laura Mahana
Seattle, Washington
Trupanion, the leading provider of medical insurance for cats and dogs in North America, has joined forces with Shelters United, a national organization supporting animal welfare groups, to help adopted pets stay in their forever homes by reducing the financial strain of unexpected veterinary costs.
Through this partnership, eligible Shelters United members can join Trupanion’s Shelter & Rescue Support Program, which offers an exclusive Adoption Day Offer; eligible puppies and kittens in applicable states can receive 30 days of full, comprehensive coverage at no up-front cost.
This immediate coverage gives both pet parents and shelters crucial peace of mind by ensuring new furry family members are protected against unexpected injuries and illness from day one.
"For 25 years, we've served the pet community and seen firsthand how a single, unexpected veterinary bill can derail a loving new adoption. With nearly a quarter of a million pets being returned to shelters each year, the need for a solution couldn’t be clearer," said Trupanion President and CEO, Margi Tooth. “This partnership offers that solution. Together with Shelter’s United, we’re providing the vital, proactive support needed to protect newly adopted pets and keep families together."
Trupanion’s Shelter & Rescue Program is free to join and requires no long-term commitment. Onboarding is quick and easy and supported by Trupanion’s dedicated pet-loving team, making it simple for shelters to get started helping pets right away.
“At Shelters United, our mission is to help animal welfare organizations strengthen their operations, reduce costs, and ultimately save more lives,” said Tali Thomas, Chief Operating Officer, Shelters United. “Trupanion’s program directly supports that mission — empowering shelters to prevent returns and build sustainable revenue streams, all while ensuring adopters have immediate access to care.”
To learn more about Trupanion’s coverage or to enroll in its free Shelter & Rescue Program, please visit: Shelters United Trupanion.
About Trupanion
Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Accelerant Insurance Company of Canada. Policies are sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927. For more information, please visit Trupanion.com.
About Shelters United
Shelters United is a 2,800+ strong cooperative buying program exclusively for nonprofit animal welfare organizations. Shelters and rescues save thousands of dollars per year as members by purchasing the items they use in their day-to-day operations. In 2024, members saved $9M on their purchases. Shelters United also launched new programs to grow its comprehensive offering of products and services to shelters, rescues, and new pet parents.
With free membership, organizations gain access to four programs:
- Vet Supplies Savings Program: Our flagship program offers everyday discounts and special offers on pharmaceuticals, vaccines, pest prevention & more.
- Pet Supplies Marketplace: An online shop for essentials like pet food, litter, diagnostics, enrichment, and valuable clearance sales.
- Veterinarian of Record Education Program: Aims to help organizations build and maintain impactful relationships with veterinarians with a free Toolkit and CE course.
- Shelters United Pharmacy: A mission-driven online pet pharmacy that offers great prices to adopters, staff, and volunteers, while also donating a portion of every purchase back to our member organizations.
Learn more at sheltersunited.com.
Source: Trupanion, Inc.


